I'd been deliberating for a while whether to give them another shot and the buzz over Morphe coming back to Cult Beauty in its apparently new and improved form is what nudged me to finally try some of their latest products. They've upgraded their logo and packaging so it looks and feels more expensive, they're releasing original products, they've invested in new formulas and they're now available via the likes of Ulta in the US and Cult Beauty in the UK - their retail store empire is even expanding to shopping centres in London and Birmingham! This year, however, Morphe has kind of gone legit. They've also had a very lucrative affiliate marketing scheme for some time, meaning that a lot of influencers would push their unwitting followers and viewers to use their codes so they'd get a nice kick-back from the brand. not formulas or products exclusive to them, but branded as 'Morphe', so the exact same thing might be available cheaper through another retailer). ![]() ![]() Ok, so the 'tea' on Morphe is that they launched back in 2008 and their products were rumoured to be mostly 'white-labelled' (i.e. And in this post we're going to talk about all of that! Cult Beauty very kindly sent me over a few products to celebrate the relaunch of the brand on their site and I decided to pick up a few more things myself that looked interesting and go into this with a clean slate and an open mind. It's no secret that I've had something of a.chequered history with Morphe.
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